Max Life Insurance Company (Max Life), a private life insurer, has entered into a strategic partnership with the Indian Industries Association (IIA) to provide life insurance plans to the MSME workforce in Uttar Pradesh ( UP).

Under the recently announced IRDAI state insurance scheme, Max Life aims to improve accessibility and drive the penetration of affordable insurance in UP.

Max Life is the designated lead insurer for the state of Uttar Pradesh under the IRDAI state insurance scheme

IIA has an extensive network in industrialized districts, and this partnership positions Max Life as IIA’s preferred partner, providing the opportunity to offer access to life insurance to more than 11 lakh IIA-affiliated MSME workers and their families. in the state.

These activities will be carried out with Sana Insurance Brokers Pvt. Ltd. as the enrollment partner to engage with the MSME workforce.

Securing the MSME workforce

V Viswanand, Deputy Managing Director, Max Life Insurance saying, MSMEs are a key component of any economy. Access to life insurance can play an important role in mitigating the risks faced by workers in such companies and their families, respectively. Through this partnership, we aim to reach the underserved population in Uttar Pradesh, the country’s most populous state, and financially secure the future of more than 11 lakh MSME workers and their families.”

Ashok Kumar Agarwal, Chairman of the Indian Industries Association, said: “We are delighted to partner with Max Life to financially protect employees and developers in the MSME sector. For almost four decades, IIA has been constantly working to create an environment conducive to industrial growth, especially for MSMEs in India. We hope to create a significant impact and raise awareness of the need for life insurance among members.”

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