In addition to price and quality, trust is also important in the consideration phase of a purchase decision. Trust can be built both offline and online. Before the Internet, companies built trust offline by having a proper physical place of business and relying on physical word of mouth based on superior quality and service. Today, consumers will find more information about a company online before making a purchase decision or only interact with companies online, so new strategies are needed to build trust. In this article, we will focus on how businesses will build trust online.
Why do companies need to build trust?
Trust is one of the most important things a consumer requires from a business before deciding to transact with them. Price and quality mean nothing if we can’t trust the company as we may not get what we pay for. Without trust, most consumers will not be willing to…
