The association aims to accelerate the growth of women’s rugby
By Ryan Smith
Gallagher has announced a multi-year partnership with World Rugby, making the global brokerage an Official Partner of Women’s Rugby and Rugby World Cup 2025.
Under the sponsorship deal, Gallagher will be the official sponsor of World Rugby WXV 2023 and 2024, a new annual global women’s competition featuring 18 teams.
Launched later this year, WXV will provide a meaningful path for all unions and a competitive springboard to the expanded Rugby World Cup in 2025. gallagher said.
WXV aims to increase the depth and competitiveness of the game in the run up to the Rugby World Cup 2025. It will help ensure a minimum of 10 caps per year for teams, doubling the current match schedule.
Under the deal, Gallagher will also be the founding partner of the High Performance Academy, a leadership and development program that aims to increase the prominence of female coaches and other high-performance roles at rugby’s elite levels. The program will develop existing talent and identify new female coaches and other high performing roles in the sport. Her initial focus will be on England, Australia and the USA, the next three host countries for the Women’s Rugby World Cup.
“We are extremely proud to partner with World Rugby and to provide a pathway for aspiring women to work at the elite levels of the sport through Rugby World Cup, WXV and the Gallagher Performance Academy,” said J Patrick Gallagher Jr, Gallagher Chairman, President and CEO. “Gallagher has deep roots in rugby union and a rich history in sporting associations, sharing the core values of driving high performance through teamwork, integrity, inclusion, respect and professional excellence.”
The partnership launch included endorsements from former New Zealand rugby player and three-time Rugby World Cup winner Kendra Cocksedge, as well as Sarah Hunter, England Rugby’s all-time most capped player, Rugby World Cup winner and former captain. Cocksedge and Hunter have been named ambassadors for Gallagher’s World Rugby partnership.
“We are excited to partner with Gallagher to accelerate the growth of women’s rugby,” said Alan Gilpin, World Rugby chief executive. “This is an endorsement of the compelling and undeniable opportunity before us to grow the game as a whole. All the evidence shows that by leading with women and girls, we can propel the sport to new levels, unlock new markets, attract new audiences and build impactful partnerships. Gallagher shares our vision. This partnership is action-oriented, aligns with our plan and we look forward to working together to drive the competitiveness, reach and impact of women in rugby.”
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