The holiday season brings out the best in all of us. We become more sentimental and appreciative when we make time to give, socialize, and celebrate. However, it doesn’t always bring out the best in our insurance sales results.
The holiday spirit can cloud an agent’s motivation and production. Many potential clients and clients are busy with holiday events and may not be thinking about their insurance needs. As a result, insurance agents may experience a drop in sales.
Let’s challenge that assumption.
The holiday season brings a new opportunity to the table. Customer spending increases along with the desire to give away. When they make their lists, they may realize that there aren’t many tangible things that they really need.
More than things, they want peace of mind, and what better than knowing that the family is financially secure no matter what?
You’re not alone if you’re still on the fence about selling during the holidays. You need to reset the important work you do. You’re not just selling or making a living, you’re saving a financial future.
With that in mind and the right sales strategy, insurance agents can continue to grow their business and make this the most wonderful time of the year.
